The magic of the Parisian signs: the decorative collection of Sonia Rykiel x Lancôme
The collection of Sonia Rykiel x Lancôme revealsThe secret of Je ne sais quoi is that ineffable word of beauty that awakens the fireworks of emotions and feelings. No wonder - who can know about this phenomenon more than two of the legendary Parisian Houses. Julie de Libran, the art director of Sonia Rykiel, decided not to tire the women of fashion with a large number of cases - the line in French is laconic and elegant. The role of the old product is allocated to two voluminous palettes of highly pigmented shadows - Parisian Fresh Spirit is full of smoky charms of coffee-pink shades, and Saint-Germain reminds of a morning gray-blue fog over the Parisian pavements. Blush-bush Blush Subtil are designed for light accents on the cheekbones, giving the skin a natural healthy glow.
Promotional photo of the Lucky ruler
Advertising campaign Sonia Rykiel x Lancôme
Soft double-sided lip pencils Lip Crayonperfectly replace traditional lipsticks and glosses - one side of the pencil creates a delicate matte finish, and the second - a transparent glare to give a seductive volume. A series of persistent glossy varnishes is another subtle hint of the essence of the French chic: just look closely at the dairy Café Blanc, the coral Joie de vivre, the gray-olive Cafe Philo and the midnight blue Rive Gauche.
Colorful symbolism: drawings on the cases of the collection - references to cozy Parisian coffee houses and the legendary boulevard Saint-Germain-des-Prés
Pistachio-turquoise overflows and legendary bright stripes - the corporate style of Sonya Riquel, embodied in the new line
