Exclusive from Redken: a ritual for damaged locks Heatcure
In the arsenal of Redken, a new salonbeauty-ritual Heatcure for instant recovery of deeply damaged, extremely dry and unruly hair. The stylist applies a special serum to the hair, distributing it along the entire length with the Heatcure appliance. A unique formula of the product, containing an intensive complex of nutrients, is activated during thermal exposure, penetrating into the cortex of the hair. Curls become shiny, healthy and supple. This effect persists to ten procedures for washing the head, after which the Heatcure ritual is recommended to be repeated.
Heatcure technology: photoinstruction on the Redken website
Promotion of a new procedure in social networks
To further strengthen the hair betweenvisits to the salon, Redken offers a universal regenerative mask of weekly action. Argan oil in its composition returns the silkiness and radiance to the locks, arginine stimulates growth, soy proteins contribute to the accumulation and retention of moisture, and keratin in the Sepicap complex improves the structure and quality of the hair. The washable mask can be used not only as an additional step in the Heatcure procedure, but also as a separate care product.
Plant components in the mask Heatcure saturate hair with beneficial substances
Redken Heatcure advertising campaign on the brand site
