Rooted roots - a terrible dream of womencolored hair. Clear boundary of the "gray" zone is able to spoil even the most irreproachable packing. But also frequent salon procedures - not a panacea: constant coloring leads to the raised or increased dryness and fragility of ringlets. L'Oréal Professionnel offers a solution that is elegant in its simplicity - the concealer for the roots of Hair Touch Up. Miracle-novelty is a light spray, which must be sprayed on the overgrown hairline and gently comb the strands. Due to the high consistency of coloring pigments, the product quickly and professionally stains roots, smoothing out the color difference. Technology Freeze Dry Technology provides a "dry" consistency of the spray, which is immediately absorbed into the hair, without leaving a sticky sensation. This concealer does not require special efforts to remove - it can be washed off with any shampoo.







L'Oréal Hair Touch Up comes in four shades: black, light brown, shatene and darkblood. The concealer L'Oréal is designed for regular use between salon stains.



Four shades of concealer are enough for "first aid" to overgrown roots



Promotional photo of L'Oréal Hair Touch Up on social networks



Frames from the training clip L'Oréal Hair Touch Up



The advertising campaign Hair Touch Up on the website of L'Oréal Professionnel


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