Week of exhibitions on Internet marketing is completed!
The last week of May turned out to be saturatedmarketing exhibitions and conferences. May 27-30, Moscow hosted the Russian Marketing Week, on May 28-29, the St. Petersburg Internet Conference (SPIC) traditionally took place in the city on the Neva, and on June 1, Digitale opened its doors.
Landing Wp media managed to visit only St. Petersburg events, about which we would like to tell more.
For the SPIC exhibition in 2015 was an anniversary -the conference celebrated its tenth anniversary. For several years, the event has been held with the participation of RAEC, therefore, in the reports, the general issues of the development of electronic financial systems, economy and statistics are increasingly being considered.
This year, as in the past, most of the program was taken under the development of the mobile Internet in Russia. As noted by Karen Ghazaryan, RAEK Chief Analyst:
The audience of mobile Internet for the year grew by one third. 9% of the audience of all Internet users goes online only from mobile devices, and the volume of mobile traffic has grown by 1.5 times.
In connection with such a rapid pace of developmentTheir reports on the topic of mobile development and promotion were presented by experts from e-Legion, the Mobile Applications Studio "Behemoth-Behemoth", Mobecan and Labelup.ru
Do not quit SEO specialists Minusinsk and hiseffects. The question "Disable links or not?" Will continue to cause heated discussions for a long time. To find new working tools in 2015, the search engine optimization guru Timofei Kvachyov (TRINET.Grup), Sergey Lyudkevich and Alexander Shestakov (SAPE)
The conference included statisticsresearch "Economy Runet". According to the data given, there is a slowdown in the growth of the advertising market: in the media segment there is a 5% drop in the market, experts forecast a 7% growth. But despite the crisis in the industry, some segments are growing steadily: the SMM-services market is estimated at 4.8 billion rubles, the video advertising market is 7.3 billion rubles.
In parallel with the presentations at the Park Inn by Radisson Pribaltiyskaya, an exhibition was held where participants could get acquainted with the products of the speakers and chat on the sidelines.
Digitale 007 is a zone of secret materials, this is the world of James Bond in the field of marketing.
Despite the fact that Digitale is already infor the seventh time, the conference does not cease to be surprising with the urgency and freshness of the material. Reports are always of an applied nature and are easily portable to any business model. The best professionals of the industry: Igor Mann, Alexander Levitas, Sergey Slavinsky, Daniil Gridin, throughout the day, shared with participants successful cases, observations and research on marketing and PR.
Nevertheless, the economic situation in Russiaand the program was mainly devoted to anti-crisis PR and ways to effectively optimize the company's budget, management principles, finding new niches and increasing profits, as well as using consumer behavior patterns in the current situation
At this the most interesting events end until the fall. Time to think and apply the knowledge you have just enough.
