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There are times when the world is changing ...

Today the world of hairdressing art is experiencing just such a moment!

Are you ready for a revolution in coloring?



L "Oreal Professionnel represents a professional dyeing system INOA.







INOA - Innovation No Ammonia, an innovative hair dye that completely excludes ammonia.



For the first time bezammia paint can brightenhair on 3 tones, and also to receive proof color and faultlessly to paint over a gray hair. It has no smell, gives excellent results and guarantees optimal protection of hair and scalp.



The INOA formula is based on the delivery systemOil Delivery System is a revolutionary technology enriched with oil that activates the dyeing system while preserving the natural protective layer of hair twice as well as traditional ammonia based paints. Staining over the staining of the hair fiber remains protected. And the hair itself remains as soft and smooth as before dyeing.



As a result of many years of research, L "Oreal specialists managed to obtain a revolutionary product: ammonia was replaced with monoethanolamine, a gel based on oils and a cream developer was added.

The advantage of monoethanolamine in comparison withammonia is the absence of an unpleasant odor. Thanks to INOA beauty salons will be freed from specific flavors, and customers will be able to fully enjoy both the process and the result of dyeing hair. Tests confirm that INOA affects the structure of the hair by 45% more gentle than the usual ammonium dyes.



NEW LEVEL OF COMFORT:

  • Optimal comfort for scalp

  • Quick application

  • Instant mixing



DEEP HAIR CARE:

  • Preserves the natural protective layer of hair

  • Hair is as soft and smooth as before dyeing



INFINITE POWER OF COLOR:

  • Exact shades

  • Clarity up to 3 tones

  • An even shade from the roots to the tips

  • Perfect shading of gray hair



Already appeared in Europe, the United States and Canada, paintINOA comes to our market with a stunning palette of 48 shades. It is expected that in the future it will replace the majority of existing professional paints L "Oreal Professionnel.



The cost of INOA is 10% higher than similar salon products, but the results justify themselves.

The first customers who tried innovative paint, do not hide their admiration:

a variety of colors and shades, amazing shine and minimum harm to the hair!



In the INOA series, a three-stage system for permanent coloring of hair comes to the market: bezammia paint, oleo-gel and developer.



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