New countdown: the updated watch line Rado Ceramica
To work on restarting the legendary collectionCeramica watch brand Rado invited German designer Konstantin Grcic - and not lost. Grcic is a virtuoso of the aesthetics of industrial design, he is not accustomed to clear lines, concise forms and simplicity of constructions. A graduate of the prestigious Royal College of Arts did not begin to change the concept of the line: the new models retained the corporate modernist style of Ceramica 1998, gaining modern details.
Rado Ceramica: the choice of Konstantin Grcic
Promotional photo of the new Ceramica on the official website of the brand
So, men's versions began to resemble a chronographpilot - monolithic bracelet from patented high-tech ceramics, matte black coating, graphic marking of the dial. Even more laconic version - a model with light gray incisions on the panel of the case.
Flagship model is released in limited edition - only 701 copies
Women's Ceramica 2016, traditionally, moreexquisite and refined. Sparkling white plasma ceramics emphasizes the fragility of the wrist, and miniature diamonds on the dial divisions flash bright sparks during the movement. Stylish, flawless, noble - in the best traditions of the watch manufacture Rado.
Advertising campaign Rado Ceramica 2016
