Lancome Hypnose

Brand Lancome released a new feminine fragranceHypnose. The brand management expects that it will enter the "five" of the most popular fragrances. It is assumed that Hypnose will repeat the success of Tresor and Magie. This warm oriental-woody fragrance is somewhat similar to Magie: it also contains vanilla and vetiver, as well as passionflower and white flowers.

The composition was created by Annick Menardo (Annick Menardo)and Thierry Wasser (Thierry Wasser) of Firmenich. The bottle is a more "slender" version of the Magie bottle, created in 1950. The novelty is designed for young women who skillfully combine career and family. The "face" of the advertising campaign was the Canadian model Daria Werbowy (Daria Werbowy).

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