Where and how to find customers?

It's silly to take off the office, equip it with equipment, put a few employees on and wait for the clients to come to you. Nobody knows you, nobody heard about you, so where do customers come from? (We, of course, do not consider the option when you, while leaving the employer, lured some clients to yourself.) Therefore, at first you will have to look for clients - so that later they search for you.

There are several ways to look for customers. One of them is called American. You need to make a list of your relatives, friends, friends, former colleagues, classmates, classmates, etc. (good, social networks make it easy enough). And then sit down and start them methodically to ring up, informing that you have opened your own business.

And you do not need to "throw" on them thisinformation without preparation. First, talk, ask how they do things, listen, and then, as if by the way, mention: "And here I discovered my company!". Even if they do not need your products or services, they have acquaintances who just need what you can offer them. "Sarafanne radio" can be a good way to find customers.

However, note that friends can to demand from you the big discounts or in general will ask, that you have helped them free of charge - by acquaintance. Do not give in: it's your business, on which you make money. If you "bend" too much, you can sit on your neck. Of course, you can make a small discount, but not more.

But you can not find customers exclusively through friends, it is better to combine several ways of searching. Do not forget about this traditional way of attracting customers, like advertising. Advertising is not for nothing called the engine of trade - itsThe effectiveness in attracting customers is beyond doubt. It is only better to attract professionals to the advertising of your business, because the jot down and printed on the color printer ads are hardly capable of anyone interested.

You can also search for customers using your site - more precisely, they will find your site. Just just make a website and post it on the internet is not enough. That people find it, it should occupy high positions in search engines. And for this you will need to order the promotion and promotion of the site, for which, again, have to pay. And keep in mind that the results of promotion will be visible not in a few days or even weeks, but at least in a couple of months.

However, own website is not the only way to search for customers through the Internet. Your potential customers live in social networks, on sites, forums and communities related to the sphere of your business. Just do not mindlessly "spam" whereveronly is possible. Unsubscribe only in specially designed for this topic - say, where the person is just looking for the goods and services you offer.

Again, targeted promotion of your business on social networks will take a lot of time and effort, but it can well help in finding customers. In social networks, again, the effect of "word of mouth" can work: someone one posted information about you on his wall, his friends retell, and someone from friends of friends became interested and called.

You can also look for clients with partners. It is possible to offer partnerships to firms andOrganizations that work with your potential target audience, but are not your direct competitors. For example, if you sell sports shoes, you can negotiate a partnership with a fitness club. For example, you give trainers free of charge or at a discount, and they recommend you to customers.

At first, you will have to find customers by combining all possible methods. And when you find them (or they find you), your task will be to keep them. Because, firstly, regular customers usually bring the company a good income. And secondly, they certainly will recommend you to their friends, and your client base will expand.