Formation of corporate culture

Corporate culture determines the internal relationships of the company, and also forms a certain image of the company inthe eyes of customers, partners, suppliers. Manifestations of internal corporate culture are the norms of communication between subordinates and managers adopted by the company, the dress code, observance of a certain time of the beginning and end of work, or, on the contrary, observance of a free schedule. Outwardly corporate culture of the company is manifested for example, how it is customary to meet customers or conduct negotiations and business meetings.

The formation of a corporate culture takes place in two main ways: either by a "pointer from above" or from a "people". In each approach, there are pluses and minuses, so the most effective is the formation of corporate culture by combined methods.

Formation of corporate culture in the company occurs in several stages. So, emerged corporate culture, together with the appearance of the company itself. At this stage, the mission of the company is determined,basic values. With the further development of the corporate culture, the standards of behavior of the company's employees and its management are also being formed, the company's own traditions are born, symbols are being developed.

So, everyone should participate in the formation of a corporate culture, and Not the last role is assigned here to informal leaders labor collective. It is they who are ranked in their behavior by ordinary employees, and on how informal leaders support corporate culture, it depends on whether this culture is accepted in the team.

Formation of a corporate culture "on a turn-key basis" without taking into account the mentality of employees can cause rejection of imposed norms and values. As a result, the guide to corporate culture remains just an unclaimed document that collects "under the cloth".

When corporate culture is supported by the majority of employees, when it becomes an organic medium for the company's staff, it can be said that the formation of a corporate culture entered the stage of stabilization. Further development can lead to the formation of intercorporate culture and business culture - the highest levels of development of corporate culture. Achieving such levels of development gives the company great prospects.

For example, if at the initial levels of developmentcorporate culture, the company can become inefficient, if it does not take into account the rapidly changing conditions of the macro environment, then at the level of intercorporate culture, the company opens up additional opportunities, the development of personnel and business as a whole is achieved. At the level of business culture the company forms prerequisites for the emergence of new lines of business.