Maintain your own blog - Network diary - in our time is very fashionable. Blogs are "cream of society", show business stars, actors, athletes, politicians ...
So, we create our own blog. And the first question that arises: but about what, in fact, write? But the answer to this question is not so simple as it seems at first glance. In many ways, the theme of the future blog depends on the goals and objectives.
Modern blogs are often created for earning on the Internet, mainly through advertising. Then the subject of the blog should be interesting to visitors, attract a large audience.
In the blog "about yourself" you can write about everything in the world: describe the bright events of his life, share his experience and his problems, tell us about his impressions of the film, the book he read, and so on.
The most interesting readers of blogs ownthoughts of the author, and not the next "copy-paste" from popular resources. Therefore, choosing subjects, it is necessary to think: how much interesting to me to write about it? Will I be able to write in simple accessible language about what interests me?
By the way, the choice of the subject of the blog is influenced bylevel of competition. It is obvious that thousands of resources have already been created on the most popular topics - it is very difficult to "break through" and take a worthy place. But the complete absence of competitors is also not a good sign. If there are no other blogs on the chosen subject, then this topic is not interesting to visitors.
How do you know which topic is popular and in demand? Here the beginning blogger will help differentforums, websites and keyword suggestion services, for example, from Google or Yandex. Analyzing publications on sites with selected topics or posts on forums, you can draw for yourself a few conclusions: how often updated thematic materials, how actively discussed the topic.
With keyword suggestions, you canfind out how many more people are interested in the chosen topic. To do this, it is sufficient to enter the keywords of the selected topic in a special field and the service will show how many queries with these keywords were entered by Internet users in the last month or week, for example.
When the subject of the blog is defined, you need to decide where to place your blog. Exist two main types of blogs: blogs on special blog-services and stand-alone blogs (ie blogs on own hosting).
Various services for free accommodationthere are many blogs. Such services are very convenient for beginning bloggers: nothing to pay is not necessary, there is an opportunity to try their hand. However, with the development of the blog, you can suddenly find that the service provided by the service is not enough.
In addition, the domain name of the blog on a freeservice will always be no higher than the third level. Domains of this level are worse indexed by search engines, and it is more convenient for users to remember a domain name like "blog.ru" than "blog.site.ru", for example.
Therefore, experienced bloggers are increasingly choosing to create their own blogs for paid hosting and domain. This gives them the opportunity to "maximize" their imagination to the maximum.
One of the most popular "engines" for creating stand-alone blogs is Wordpress. This free content management system(CMS) open source is "sharpened" specifically for blogs and provides a lot of functionality to the author of the blog. To work with Wordpress do not need any special knowledge in web programming, but it is better to have an initial introduction to content management systems.
Since a blog is often created for the sake of additional (or even basic) earnings on the Internet, You also need to think about advertising. Blog can serve as an advertising platform forshowing thematic contextual ads or banners. Also with the help of a blog you can earn on writing promotional materials. For each published advertising post, the author receives a reward from the advertiser.
But this kind of advertising makes sense to post, only if the blog already has a regular audience of readers. "Fresh" blog, just appeared on the vastness of the global web, it takes a lot of time to "increase" the number of visitors.
As we see, in practice, create your own blog - not so simple an occupation. We need to carefully and deliberately approach the choice of topic, blog service or hosting, to give time to promotion and promotion of the blog.