What is viral marketing?
Today, on the Internet, you can often come across products of the so-called viral marketing? What is viral marketing? What are its advantages and disadvantages?
Viral marketing is one of the methods of Internet marketing. The basis of viral marketing is laid principle of distribution of advertising information by consumers, moreover, absolutely voluntarily. It is because of the huge speed of such spread and the scope of the audience that such Internet advertising is called viral.
In the promotion and promotion of sites, the technique of viral marketing is very popular, because it allows you to repeatedly increase the attendance of the promoted resource, to present your products or services to a wide audience.
To the product of viral marketing was a success,It is necessary that it meets several main criteria. Firstly, since the user must become the "bearer" of the viral advertisement, then, of course, it must be "hooked". "Chain" should be very carefully and competently prepared content.
What can serve as content for viral marketing? Yes, anything, anything! Exciting news, an interesting photo, an unusual video - all that can surprise the user and inspire him to further spread the "virus". So, funny videos, interesting photo collages, photos and videos with a "double bottom", scandalous news and sensations, provocative headlines and statements are popular.
The creation of "viral" content is done by wholeteams of professionals from advertising agencies, because in order for the advertising campaign to succeed, you need to correctly choose the target audience, to identify its tastes and preferences, to think about the method of placing the viral advertisement.
Where is the viral advertisement? The most popular "sites" for viralmarketing are blogs and various social networks - these resources are very popular among Internet audiences. In addition, it is also useful to place viral advertising on entertainment or news portals, on popular forums.
In order for the "virus" to spread, it is necessary to give it an initial "push". In the environment of Internet marketers such a receptionis called "sowing the virus." The authors of the viral advertisement place their creation on the most authoritative resources for the target audience, are hotly debating in comments or on forums, thereby provoking the audience for discussion. Often the authors also supply their "virus" with a special program code, through which any user can share a link with friends.
The main advantage of viral marketing is its unobtrusiveness. The user does not feel the advertising "pressure" andmore loyal to the advertised website or product. At the same time, the costs for each visitor are minimal, although in sum they can be very significant.
The effectiveness of the advertising campaign in viral marketing is estimated by quantitative and qualitativeindicators. The quantitative indicators include the total number of visitors, the time of contact, the number of links and transitions. The dynamics of the mention of the project in the mass media, the placement of links to it in blogs, the analysis of the audience of the project - these indicators are qualitative.
