Advertising campaign for women's shop
Working with a female audience has its own specifics. You can spend a large budget on the advertising company and not get the expected conversion, and you can achieve an increase in sales with minimal costs. Specialists of media holding WP Media have a lot of experience in developing projects for easy start. Each such program is developed individually, taking into account the specifics of the customer's products and the target audience.
Choosing the format of an advertising company
In 2014, one of the leading clothing stores andaccessories interested in the services of Wp Media. Specialists of media holding conducted preparatory work and offered to organize a competition on women's sites Wp Media.
The goal was set: Readers' attention to the catalog of goods online store. The advertisers offered to arrange a contest for the compilation of a photo collage. The experiment turned out so successful that at the moment more than ten such monthly competitions have already been held.
Format of the competition
For photo collage competitions, a strategy is developed that gives a good conversion. It includes:
branded in the company company page with a description of the conditions of the competition and prizes;
branding of all other pages of the female site;
placement of banners in the caps of five sites of female format themes;
articles with announcements of the contest;
advertising posts in five women's groups in the social network (vKontakte).
Continuation of cooperation
Contests for mutually beneficial cooperation are notlimited. At the moment, the online store works with WP Media in several ways. The next stage was the annual pr-support. It was decided to create on one of the well-promoted women's websites a branded information section of the online store.
Media Holding writes for the customer monthly twonews articles with announcements and interesting information, which are placed on sites with high rates. Each month, a conversion is monitored, allowing you to control the response.
Many have already learned from their experience thatstandard methods of advertising give a small response - this is women's psychology. A girl can come in a day on several dozen sites, but nothing can be bought. However, the creative methods of WP Media work much better.
More information: wp-media.ru
Advertising department: [email protected] 8-495-268-02-53
