Ruslan Mansurov «HR-branding»
«HR Branding"Ruslana Mansurova is an experiment book in which the author tried to systematize his knowledge and experience in developing and building HR branding strategies - creating the image of the best employer.
HR-branding is quite a new scientific direction for the modern Russian community of HR managers, its fundamental basis is only being formed. A special literature on the topic of creating a company's HR-brand is missing.
The book presents the approaches successfully applied in practice and giving the required results. It will be interesting not only for scientific andpractical specialists in personnel management, but also managers and owners of companies. The book is designed to help understand what an HR brand is, why it is needed, when it is worth thinking about creating it and, in fact, how to create it. Its main goal is to help look at the problems of personnel management from within and, as a result, better understand them.
HR specialists themselves differ in their attitudeto HR-branding: some believe that without it, in the conditions of financial instability, modern companies can not survive, emphasizing the importance of this area of knowledge, others refer to it as "a waste of time and investing the company's funds", considering it as a fashion. The truth is known to be in the middle, and the author's goal was to find her.
The author's motivation for the creation of this book was the desire to understand what is the true meaning and purpose of HR branding in today's business environment, taking into account critical analysis of their experience acting HR-director in the field of HR-brandingand the experience of colleagues. And also to call specialists: "Enough to wander in the dark, to the touch, snatching out valuable information from the void! Let's open the curtain, collect the experience and together we will discuss it! ".
The author has long been dealing with issues competent formation of HR-brand companies and therefore at the moment already has enoughserious experience in this area, has developed an opinion on the solution of certain issues and wants to share all this with specialists and managers of the company who could benefit from this knowledge. And also object to those who underestimate the importance of HR-branding, considering it "far-fetched" and "bloated out of nothing" direction of not marketing, branding, or personnel management.
When writing this book, the author did not set himself the goal of creating a textbook, he only tried to reflect on the topic of HR-branding and invite to discussion of other specialists.
