The image of a business person

Many equate the image of a business person with a business dress code. In fact, The business style of clothing is just one of the components of a business image. Quoting the proverb "Meet on the clothes" manyforget about its continuation: "... but see off in the mind." Therefore, your business suit should be supported by professionalism, otherwise after a few minutes of communication with potential customers or partners from your image of stone on stone will not remain.

Let's talk in more detail about components, which form the image of a business person - from the exterior and finishingprofessional skills. It is clear that the office dress code imposes certain restrictions on the choice of clothing, but even in such a narrow framework it is important to find a way to express your personality. A successful person can be distinguished from a faceless office plankton in the same costumes at a glance.

The clothes of a business person should testify to its success: quality fabric, good cut. The costume does not have to be sky-high expensive, but it's also not worth chasing cheapness. Your business outfit should look elegant and presentable, so it is very important to choose the right business suit and be able to wear it. "The main thing is that the suit should sit!" Do you remember this song from the movie "Magicians"? In this case, it should be your motto.

The image of a business person is made up of small things. Impression of the best business suit can completely kill improperly selected accessories: not suitable for him tie, tastelesscuff links, uncleaned shoes, a sports bag instead of a briefcase or a diplomat, too short socks or light socks for dark shoes ... The list can be continued for a long time, but we think the principle you have caught: even a small, seemingly small thing can spoil the impression of you as about a business man.

But clothes are just a small part of your image. Remember the "Pygmalion" Bernard Shaw: to give the flower girl for the duchess, it is not enough to make her a beautiful hairstyle and dress her in an expensive dress. It is necessary for the flower girl to open her mouth - and everyone immediately understands her "ignoble" origin. In business communication the same rules apply: your business suit makes an impression exactly until you start talking. And sometimes even less: sometimes one inadvertent gesture is enough to hopelessly spoil your image of a business man.

Rules of business etiquette and business communicationare devoted not only to articles - whole books, and you can talk about this topic for a long time. But we will not go into the subtleties of the rules of communication with customers and partners: first we need to firmly grasp the most general rules of human communication in any situation - even in business negotiations, at least in a friendly circle. Politeness, tact and naturalness are your best assistants in creating a business image. However, one should not confuse naturalness with slackness - the last quality in business communication is absolutely not welcome.

Finally, we turn to the foundation of your business image - professionalism. You can talk a lot and beautifully, but ifyour words are not backed by deeds, then your business reputation will be very short-lived. And the professionalism is confirmed not by the diplomas and certificates hanging in the framework of the glass on the wall of your office, but by concrete successes and achievements. Do not blow your successes to the right and to the left; just do what you must, and do it qualitatively. Do not miss the opportunity to deepen your professional knowledge and improve your skills, learn, improve, learn new things, and soon you will not need to tell anyone about your achievements: on the contrary, they will begin to talk about you.

So, the image of a business person is based on three whales: clothing, behavior and professionalism. If you remove one of them, then your entire business image collapses like a house of cards.