Advertising in our time can be found literally onevery corner. You walk down the street - please, to you: billboards, light boxes, posters, banners. You turn on the radio and after listening to each song or the show you listen to the advertisement. You open the newspaper - and there is also advertising. And if you "go out" on the Internet, then there are different video and flash-videos for you, colorful banners. But, undoubtedly the greatest amount of advertising we see on TV. The TV has become for many of us a true friend. So it's nice to come after work and watch an interesting movie or talk show for an hour or two, and cooking in the kitchen is not an example more pleasant for a TV.
Contemporary commercials on television - it's just like shortsmovies or cartoons. They have a beautiful picture, nice music. This attracts small viewers. Many parents notice when an advertising video is on TV, their kids just "stick" to the "box", mesmerized by a kaleidoscope of variegated pictures and melodies. Even cartoons or films are not so interesting to them.
How does advertising affect our children? As it turns out, not only psychologically, but also physiologically. Why? When a small TV viewer "in drinking" watches commercials, what does he do? Nothing! He simply sits or lies motionless, his attention is completely captured by advertising. Such hypodynamia leads to a slowing of the metabolism, and hence to the accumulation of fats in the child's body. Instead of jogging, jumping and thus spending calories, the child, on the contrary, accumulates them. Especially when under the TV goes and breakfast, and lunch, and dinner. Looking at the "blue screen", the baby can eat much more than his body needs. Hence the problems with obesity at an early age, disorders of the gastrointestinal tract. In addition, advertising offers a small consumer is not the most useful products. The kid after viewing the advertising begins to extort from the parents different snacks and sweets, which also does not add to his health.
Psychological influence of advertising to the immature minds of the younger generation, even morestrong. Even the technology of creating advertising TV commercials already provides an impact, first of all, on children. Marketers around the world have long realized that there is no more favorable ground for advertising than the children's audience. Although children can not buy the advertised goods, they can influence the decision of their parents. A child can simply extort from a mother or father to buy a chocolate or chips "as in advertising."
And for children aged 6-12 years, when they are alreadyhave their pocket money, especially attractive advertising, which offers effortlessly to get something. For example, "send us 10 labels and get a baseball cap". And it's hard to convince children that such lotteries do not guarantee getting a win, and that baseball cap, to be honest, costs much less.
Human Attention can not be concentrated long on one andthe same immutable subject, so advertising is dynamic, attention is constantly switched, the person's interest in the video is maintained. But if an adult is able to control his attention with will and switch to another channel if necessary, then the child can not do it yet. His attention does not have time to get tired, because he constantly switches from picture to picture, from action to action. Therefore, the younger the child, the more often he watches the commercial until the very end.
For the child, what is happening on the screen is the present, he is not yet able to distinguish the truth from fiction. Therefore, the behavior of the heroes of commercials children form for themselves a pattern of behavior in the adult world. But in advertising this model is simplified or even unreal. Rarely in the commercial you will meet a kind and honest character that promotes morality. Much more often - these are selfish, sexually aggressive characters who act only to please their desires. Just imagine what kind of image an adult offers a child advertising: he constantly suffers from tooth decay, dandruff, smell from the mouth, indigestion and such things. That still a sample ...
But, despite such huge drawbacks, Advertising still has some pluses. First, advertising gives the child information about what is now fashionable and relevant, and this is important for the children's subculture. Secondly, advertising, to some extent, develops memory child. Children easily remember advertising slogans, quotes. This is not harmful if the phrases in the commercial are grammatically correct. And then the task of the parents is to try, so that apart from the advertising texts the child would learn the poems of children. tongue twisters, proverbs.
If you have children in your family, then for sure, byeYou watch TV, you and he watch it. And together with you they absorb all that information flow that television carries. That's only often this information is not intended for children. Therefore, To protect your child from the excessive influence of advertising, you can:
- Dosing your child's stayTV. Let the TV not turn for your child into the only way of pastime. Together with the child, you can come up with interesting activities for him, games.
- Explain to the baby on the example of advertising heroes as needed and how not to behave.
- To refer to commercials with humor. You can find the right moment to joke on the tapes or phrases of advertising characters. The child should not perceive the heroes of advertising as real personalities.
- Demonstrate to the child that advertising shouldto be selective. Try to explain and show the kid that the advertised product may not have those qualities that are praised in the video.
Parents for their children are the best example forimitation. Do not be shy and do not be lazy with your children at times to play snowballs, go for a ride on sleds or skates, arrange a joint campaign for fishing. Only you can show the child, how interesting and diverse the world is "outside" the TV, how many more wonderful activities, games.