How to create a banner

To create a banner, you need to clearly understand its basic functions. First of all, it must be aa kind of look at your site or blog, that is, reflect the essence of the content of the Internet resource, to which it refers. In addition, the banner should positively influence the user's consciousness and take into account that clicking on it will not always be, however, in the viewer's memory, the banner must remain constantly.

Create a banner means include the four main elements: slogan, direct illustration of the slogan, selectedcolor gamut, as well as elements that emphasize its meaning and content. The logo can serve as an illustration of the slogan. Thinking over the colors of the future banner, the main thing is to avoid such combinations as red on green, black on purple, orange on white, green on red and red on yellow.

As for the software packages with which you can create a banner, you will first need good graphic editor with the ability to create animations. An excellent example of such a program is Gimp, which, moreover, is considered a good free alternative to Adobe Photoshop. Designed by Gimp only for working with raster graphics.

If you want to create a banner using vector graphics, then you will need a program Adobe Flash, has a wide range of capabilities, capable of creating even small animated films.

However, Flash, despite its functionality, is gradually going to second place. Today, to create banners, use one more product from Adobe - After Effects. This program is designed primarily for video design and allows you to supplement animated banners with various effects that can not be done with the above programs.

It is also worth mentioning that for the numerical evaluation of clickability, Click-Through Rate (CTR), defined as the ratio of the numbergenerated clicks on the banner to the number of its impressions. The resulting number is multiplied by 100 to obtain a percentage. CTR can be considered a kind of measure of the quality of the ad unit. The value of this indicator in RuNet ranges from 0.1% to 2%.

Finally, we give some useful tips, which will help to properly create a banner andwill facilitate the transition by reference. Positive effect on the use of the words "click here", "input" or "Enter". It is also necessary to give the advantage of creating animated banners, since they are much more attractive to users, in contrast to static ones. The banner should not be very heavy and it takes a long time to load, sometimes even enough 2-3 frames for its effective work. Good clickability is affected by the presence in the text of the banner of the word "Is free", however, you need to insert an explanatorytext that will tell you what exactly you offer the user for free. In addition, you can use the underlined blue text that causes the user to associate with the link. You also need to use the logo, as this has a positive effect on memorizing the brand, which your site deals with. And the last - more often change banners, because over time, people's interest in the same ad unit is lost.