Canon EOS 550D Digital Camera

In accordance with this concept, the camera EOS 550D iFCL exposure metering system, for the first timeimplemented in EOS 7D. The novelty for the EOS platform is the ability to adjust the upper limit of the automatic ISO sensitivity, which allows you to control the maximum noise level in the pictures.




The EOS 550D makes Canon's productive shooting technology more affordable for consumers. Advanced image processor Canon DIGIC 4 and a matrix with a resolution of 18 megapixels supportstandard ISO sensitivity settings in the range of 100 to 6400 (expandable to 12 800), and an improved built-in noise reduction system improves performance in low light conditions.



Smooth gradation and naturalness of colors, which play a big role in printing and viewing on the monitor, are provided by 14-bit image processing.



Smooth and accurate focusing in the EOS 550D is provided by a 9-point AF system with one ultra-sensitive center-cross hitch for lenses with a f / 2.8 aperture and more luminous ones.



The EOS 550D also supportshigh-speed continuous shooting at a rate of 3.7 frames per second. These functions provide more effective control of the filming process, allowing you to act easily and accurately when the bill goes for a fraction of a second.



The innovation for the EOS platform was the possibility High ISO limit setting, which allows you to control the maximumnoise level in the pictures. For the first time in the history of EOS cameras of the initial class, exposure compensation can be changed by plus / minus five steps, and bracketing - by plus / minus two steps, respectively.



This allows photographers to perform multiple images with different exposure values ​​to ensure quality even in difficult lighting conditions.



"Photographic capabilities of digital SLRscameras have captured the imagination of people around the world, "said Kieran Magee, head of product planning at Canon's European Consumer Products Division. - Every year more and more consumers express their desire to shoot key events of their lives with unsurpassed quality, as well as to check and develop their creative potential.



EOS 550D allows you to take a fresh look at thecategory of digital SLR cameras of entry level. Technologies and functions, previously available only to professionals, are passed into the hands of ordinary users, allowing to achieve outstanding results. The EOS 550D gives them complete freedom in comprehending their own creative possibilities. "



EOS video shooting: Full HD format and creative process control



As the importance of the video recording function increasesin Full HD Canon continues to implement this technology in digital SLR cameras, which are the industry standard for multimedia functionality. The model EOS 550D carries video recording at a high resolution of 1920x1080p HD, which allows photographers to set the frame rate to 30, 25 and 24, and in 720p mode, the speed of 60 and 50 frames per second is guaranteed. The camera is equipped with a 3.5 mm jack, which allows you to use an external stereo microphone during video shooting.



Photographers can manually control the settingsexposure, changing the depth of the field and the degree of motion blur that makes the shooting process more creative. To ensure the best quality of video recording, you can independently adjust the priority of light colors (HTP) without changing the parameters of photography.



When shooting more distant objects, the functionCropping (Movie Crop), implemented in the model EOS 550D, allows you to use the central area of ​​the sensor with a resolution of 640x480 pixels and, thus, increase the image approximately seven times. The EOS 550D is the first EOS model with the option of video encoding, allowing you to capture important events even from a long distance.



To see the world in every detail



Model EOS 550D allows photographers to seeobjects of photo and video with unrivaled clarity. LCD Clear View screen with a diagonal of 3 inches, a 3: 2 aspect ratio and a resolution of 1040 thousand pixels provides a 100% frame-free display. The non-reflective waterproof coating of the screen also makes it easy to view in bright light conditions at various angles.



EOS Design - Canon Quality



In full accordance with the expectations of consumersmodel EOS 550D is characterized by excellent technical characteristics. It is equipped with larger and intuitive buttons, the design of which was changed based on the wishes of users. In view of these reviews, the camera has an additional button on the battery pack, which allows you to change the shutter speed settings when shooting the camera in a vertical position without the need for its reorientation.


Demonstration of pictures to friends and relatives



Magnificent photos and videos areonly the first step for the owners of the EOS 550D. Thanks to the built-in HDMI port, compatible with the high-definition multimedia interface and the consumer electronics management (HDMI-CEC) function, the video and photo images stored on the EOS 550D can be viewed and controlled by a TV remote control using standard HD TVs.



Anyone who wants to transfer footagewirelessly, can use the functions Eye-Fi connected. The user interface of the EOS 550D contains a special section of Eye-Fi. During the translation of data using the Eye-Fi card, the automatic shut-off function is deactivated, which makes it possible to transmit comfortably and without interference.



Accessories



The EOS 550D is fully compatible with alllenses series Canon EF and EF-S, as well as with the Speedlite EX series, including compact devices Speedlite 270EX. In addition, the model is compatible with the new remote control RC-6, which allows photographers to create high-quality photographs and record movies in Full HD format without even touching the camera body.



Slim infrared remote control allows you to controlshutter curtain from a distance of up to five meters. Users can release the shutter immediately or with a delay of two seconds. In addition to the EOS 550D, the RC-6 also works with EOS 450D, 500D, 7D and 5D Mark II.



Restrictions



This product's support for Eye-Fi card functions (including wireless data transfer) is not guaranteed. If you have questions about the Eye-Fi card, contact the manufacturer of the card.


Also, we draw your attention to the fact thatthe use of Eye-Fi cards in many countries and regions requires a permit. Without this condition, the use of cards is prohibited. If you have any questions about permission to use the card in this region, you should contact the card manufacturer.

Description of technologies

Canon CMOS Matrix



Created by Canon and working togetherwith DIGIC processors Canon CMOS matrix is ​​equipped with an advanced noise reduction scheme at each pixel area, which allows to obtain images with practically zero noise level. In comparison with CCD technology, CMOS matrixes are characterized by lower power consumption, which increases the battery life.



In the Canon CMOS matrix, the signal is convertedseparate amplifiers located at each pixel site. Thus, it is possible to avoid unnecessary stages in the process of charge transfer and to speed up the transmission time of the signal to the image processor. This allows you to reduce noise, limit power consumption and improve the speed of shooting.



DIGIC PROCESSORS



Before writing to the memory card, the image data received by the CMOS matrix is ​​processed by the built-in DIGIC image processor.



DIGIC technology uses advanced algorithmsimage processing, allowing to obtain natural colors, accurate white balance and improved noise reduction. Ultra-fast processing speed ensures high sensitivity of the camera and almost instantaneous inclusion.



DIGIC processors work with high-speedimage buffer - read, process, compress and write data fast enough for the buffer to remain free during long continuous shooting with the series. Power consumption is minimized, since the DIGIC processor combines all the main processing functions.



Metering system for 63 iFCL zones with dual-layered sensor



The iFCL system uses focus data,color and brightness for the detection of continuously exposed frames. All focus points provide distance data for the measurement system in order to determine the distance to the object and calculate the exposure in accordance with the algorithm.



Model EOS 550D is equipped with a new measuring sensorExposure to 63 zones, compatible with nine AF points. As a rule, the measuring sensors are more sensitive to objects of red color, which can cause overexposure.



In EOS 550D devices, this problem is fixed withusing a two-layer sensor in which one layer reacts to red and green colors, and the other to blue and green. The measurement algorithm compares the readings of two layers and changes the instrument reading accordingly.



Built-in EOS cleaning system



Built-in cleaning system EOS fights dust on the matrix in three ways: preventing the appearance of dust, repelling and eliminating it.
Preventing the appearance of dust: The internal elements of the camera are designed in such a way as to reduce the likelihood of dust. The camera body is designed to prevent the appearance of dust when worn.



Dust repulsion: The low-pass filter located in front of the image matrix is ​​created using an antistatic material, so it repels dust.
Dust removal: The self-cleaning image array uses high-frequency oscillations to "shake" the dust from the infrared filter for about one second after each switch-on. For instant start of shooting after camera activation, this function is immediately disabled when the shutter is released.



Canon also developed the internal Dust systemDelete Data, which determines the position of visible dust particles on the image matrix. After shooting, the traces of this dust can be automatically deleted from the image using the latest version of the Digital Photo Professional software.



Clear View LCD



The EOS 550D is equipped with a Clear View LCD witha diagonal of 3.0 inches (7.7 cm), a 3: 2 aspect ratio, a resolution of 720x480 pixels and a number of 1040 thousand pixels. This allows for detailed viewing of images and ultra-precise focusing.



Thanks to a wide 160-degree corner of the fieldimages Clear View LCD is perfectly distinguishable in different environments, and shadows and reflections are removed through the unique dual anti-reflective coating developed by Canon. The combination of functions allows you to take photos even in the most difficult angles.



Shooting video in EOS



The EOS video shooting function enables users of the EOS 550D to record HD 1080p video clips, manually adjusting the settings and selecting shooting speeds.



Due to the large size of the built-in matrixCMOS (22.3 x 14.9 mm) photographers can more accurately control the depth of field. Exposure of video frames can be controlled in manual mode with full control over shutter speed and aperture.



The frame rate is selected from the followingof the range: 30 (29,97), 25 and 24 (23,976), and the available at 720p values ​​of 60 (59,94) and 50. The program mode allows photographers to easily shoot HD video without worrying about the exposure settings. This is the ideal solution for cases where the bill is for a split second.



When shooting more distant objects, the functionThe video card implemented in the EOS 550D model allows the center of the sensor to be used at a resolution of 640x480 pixels, and thus to increase the image approximately seven times.



Picture Style settings



Picture Style function with preliminaryinstalled modes greatly simplifies the quality control of images in the camera. Preset Picture Style modes can be compared with different types of film, having a different level of sensitivity. Within each preset mode, you can adjust the sharpness, contrast, tone and color saturation.



The factory settings of the camera allow you to quicklyStart working with JPEG images without having to make additional settings in the menu. When shooting in RAW format, the preset Picture Style modes allow you to edit the resulting images using Canon's Digital Photo Professional software.



Six pre-set shooting modes include the following.

• Standard: provides a bright and reliable color transfer, does not require subsequent processing.


• Portrait: optimizes the tone and color saturation, reduces the sharpness of the image to obtain a pleasant skin tone.


• Landscape: increases the saturation of green and blue, as well as sharpness, providing a clearer image of mountains, trees and outlines of buildings.


• Neutral: ideal for post-treatment.


• Plausible: adjusts the color during shooting at a color temperature below 5200 K.


• Monochrome: suitable for monochrome shooting using various filters (yellow, orange, red and green) and toning (sepia, blue, purple and green).

Technical specifications Canon EOS 550D

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Characteristics
Camera type</ B>	digital mirror
Equipment	Digital camera Canon EOS 550D, power supply and charger
Matrix
A type	CMOS
Number of megapixels	18.7
Physical Size	APS-C / 22.3x14.9 mm /
Maximum resolution	5184x3456 px
File Format	RAW, JPEG, MPEG-4
Basic
Supported memory cards	Secure Digital (SD) SD HC SD XC
USB	Yes
Video Output	Yes
Direct printing	Yes
Food	Battery / LP-E8 /
Display Settings
Viewfinder type	pentaprism
Availability of the display	Yes
Viewfinder	Yes
LCD Screen Size (inches)	3 "" / 1040 000 pixels. /
Functionality
Excerpt	30 - 1/4000 s
White balance	auto, preset / daylight, shadow, cloudy, incandescent, white fluorescent lamp, custom settings /
Photosensitivity	auto, ISO 100, 200, 400, 800, 1600, 3200, 6400
Expocorrection	± 5 EV, in steps of 1/2 or 1/3 EV
Exposure modes	auto aperture priority exposure priority manual
Exposure Metering System	point, center-weighted, estimated
Scene programs	auto, portrait, landscape, close-updistance, sport, night portrait, flash off, video, program auto exposure, aperture priority, aperture priority auto exposure, manual mode, AE with depth-of-field control
Auto Bracket	Yes
Self-timer	yes / remotely after 2 and 10 s /
Continuous shooting	yes / 3.7 frames / second /
Lens
Optical Zoom	n. e.
Digital zoom	no
Autofocus system	TTL / 9-point with a central crosshair /
Manual focus	Yes
Flash
Leading number	13
Video and audio recording
Video recording	Yes
Sound recording	Yes
Maximum video resolution	1920x1080 px
Maximum frame rate of the video	30 fps
Video recording format	MPEG-4 (H.264)
Dimensions
Weight (g)	530 grams
Dimensions	129x98x62 mm

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