Self-presentation of the head

The ability of the leader to "present himself" to othersallows you to effectively implement professional plans, business relationship strategy. Regularities in the formation of the image, the impact of the image on others are studied by a special discipline - imageology. Self-presentation of the manager, as a rule, is based on techniques and techniques that are considered within the framework of this particular discipline.

The self-presentation of the manager includes several "components". The first of them takes into account the influence of appearanceleader on others. Appearance of the manager must meet certain criteria in order to be available to him. So, there are several technologies of "appearance building", such as facebuilding and physiognomy.

Facebuilding helps to determine the type of person's face, to reveal his mimic abilities and to improve them. In particular, with the help of facebuilding, the headcan improve the facial expression of his emotions: anger, joy, surprise, sadness, etc. Facebuilding also does not ignore the smile - a valuable tool for the location of others (remember the famous "Hollywood smile").

Classes in facebuilding help, among other things, learn to use consciously the expressiveness of the view. According to psychologists, such a conscious use of the expressiveness of the view raises the credibility of the leader's words by 25%.

Unlike facebuilding, physiognomy does not improve the gestures, facial expressions or behavior of the leader himself, and Teaches the leader to "read" his interlocutors. This skill is very useful for negotiations, business meetings.

The self-presentation of the leader includes a representation not only of his appearance, but also of his behavior and speech style. Positively affects the image of the manager his ability to manage the attention of the interlocutor withusing the intonations, the timbre of the voice, the rhythm of your speech. Negative influence is due to the habit of speaking quickly, "swallowing" words, "babbling", raising the voice in conversations with partners. The calm, confident speech of the leader instills in the interlocutor respect, helps to build long-term relationships.

Thus, the self-presentation of the manager withtaking into account the above-described features, can be carried out according to this scheme. The leader makes up a script or at least a small self-presentation plan - to avoid unnecessary hiccups.

The leader independently or with the help of experts determines his "pluses" and "minuses". It will not hurt to rehearse self-presentation in the home environment, removing it on the video camera. When reviewing footage, the manager notes the positive and negative aspects of his speech.

As part of the self-presentation, the manager can talk about successful projects, implemented ideas, plans for future projects, especially if all this is supported by specific figures. Not recommended boasting, the use of the pronoun "I", as well as phrases like "thanks to me", "only thanks to me" should be moderate.

Self-presentation of the head is conducted in a friendly tone, which, however, should not become familiar. It is best to adhere to the "golden mean" and remember the minimum necessary distance in business relations.