When searching for a color solution it is important to remember the following points:
- brightness, tone and color saturation should correspond to the corporate style of the site;
- the choice of color is made taking into account the orientation to the audience of this resource;
- the number of colors used should not exceed 3;
- the colors used on the site must interact and harmonize among themselves;
- the use of color must meet the elementary rules of logic.
A separate point is the selection of colors fortext. The text must be readable, but not necessarily black. Just enough that it was in the context of other colors and not obscured by them.
When using flowers, you need to be very careful. Do not take too many flowers.
Although it is worth noting that the combination of incompatible colors sometimes leads to an amazing effect!
The following color combination methods are possible:
- method of using nearby colors;
- method of using opposite colors, contrast;
- method of using natural color combinations;
- method of using colors of varying degrees of saturation;
- Method of using nearby colors.
These are the nearby colors in the color wheel. This is the traditional use of color matching by eye.
Method of using opposite colors, contrast
Very well combined colors opposite each other. Therefore, this method is often used by artists and designers, for example, in advertising.
The method of using natural color combinations
Sometimes the unexpected color solutions are given to us by nature itself. Therefore, to select the shades, it's enough to take a good look around and use the existing ones.
The method of using colors of varying degrees of saturation
Very good look in combination colors of the same color, but different shades. Sometimes this method gives a very pleasant effect, emphasizes important elements and gives a sense of ease.
A selection of color solutions is one of the importantcomponents in the design and the formation of the corporate identity. After professionals make you a design and pick up colors, do not be lazy, test the layout of your future site on your friends, relatives and relatives. Listen to their advice and recommendations, they are far from your business and from site building, so they can give you the most objective assessment. The main thing in this complex issue: the color scheme should not tire or focus on yourself. In the rest, it is limited only by imagination and taste of the designer.
(based on the materials of .i2r.ru)