How to name the company

It is important to remember that a lot depends on the correct name. First, the name should not scare awaytarget audience. Secondly - the name of the company must correspond to the type of activity, otherwise it will be difficult to imagine your company on the market. If you are engaged in cargo transportation, do not call the company "Elena", in honor of his wife or daughter. Usually businessmen make such a mistake and look rather comical on the background of other companies.

How to name a company if you need to submit the documentation in a few days? Do not panic and do not cling to the first option. As a ship call, so it will float, which is also important to consider. Do not forget that you work, first of all, for the client. Consult your customers. Probably, they have already formed a definiteopinion about your company. You can come up with an interesting event, collecting 20-50 consumers, pre-handed them questionnaires, in which you need to fill out some data and come up with an alternative name for the company. Firstly, it is a "plus" to you, because both the consumer and the seller have a close relationship with trust. Feeling that you trust the consumer with such an important moment as the name of the company, the audience will be more located to the activities of your company, feeling its importance.

If you do not know how to name a company, try using the rebus method. For this, it is not necessary to invent a complexconstruction of letters. If you want to still use the names of relatives in the company name, rearrange the letters or make a composition of the letters of the name and surname. For example, the company of Marina Lenskaya can be called "Marlene", but here it is necessary to take into account the kind of activity. If it's a beauty salon, you can not find a better name. But if it is a factory for making plastic cups, then the name will look somehow pretentious.

If you want to look spectacular on the world market, name the company a foreign word, but before that, carefully study severaldictionaries of the leading European languages. The same harmless name Galina, written in English, will cause the Spanish bewilderment, if you called it a network of beauty salons. The Spaniards "gallina" is a "chicken". Despite the fact that in the Spanish version of "galina" the word is written with two "ll" - by ear it will not be very aesthetic for the Spaniards. Exactly the same problems can arise with pronunciation. The most famous failure in naming - mineral water Blue Water, which became a "headache" for Russia. The inconspicuous name of "blue vodka", which in Ukrainian means a gag reflex, was later changed to Water Blue, but imagine how many nerves and money were invested in this process! In addition, the company launched an ad on TV, which caused the audience two stable reactions: outrage and a smile.

To determine how to name the company, develop a plan from the points, in each of which make sketches of the prospective variants. The plan looks something like this:

• The real word.


• A fictitious word.


• Layout of words.


• Phrases.


• Changed words.


• New words.

This will allow you to quickly navigate and use the plan in order to consult with acquaintances or with consumers. remember, that The most important thing in naming is:

• correspondence of the name to the type of activity;


• adequacy of the chosen name;


• aesthetic sound and visual perception;


• long-term chosen name, novelty and dissimilarity.

In this way, The difficulty in how to name a company is minimal, if you can quickly and accurately describe the nature of your company's activities and create a broad associative range, from which you will have the opportunity to choose the best variant of the name.