What is Copywriting?
Copywriting, or writing texts, is a newa profession that has become popular with the advent of the Internet. Indeed, the work seems simple and at the same time has a number of obvious advantages: you can choose the load yourself, fully adjust the regime for yourself (for example, sleep during the day, and write at night), freely move from country to country.
What is copywriting?
This is a professional writing activity, which combines the features of activity: journalist, advertiser, writer. As a journalist you must be able to work with facts, check their reliability; as an advertiser - be able to tell colorfully and convincingly, emphasizing dignity; as a writer - to create a vivid emotional image.
The most popular types of texts: advertisements, description of goods or services, news, reviews, journalistic texts. Ready texts should be informative, useful for the reader and not contain logical, punctuation or stylistic errors. No less important requirement is the uniqueness of the text, that is, it must be really authoritative, without borrowing and compiling.
Who can become a copywriter?
Anyone can become a copywriter,which meets the above requirements. Do you feel insecure and do not know where to start? For starters, it will be useful to enroll in copywriters' courses offered by many Internet sites, or undergo training in copywriting in specialized agencies.
If you are ready to learnindependently, we advise you to use information from public sources on the Internet, as well as purchase books on copywriting, in which the basics and secrets of this profession are set out very accessible.
List of useful books:
1. David Ogilvy. Secrets of the advertising yard
2. Tom Hughes. The art of creating advertisements
3. Elina Slobodnyak. Handbook of the copywriter.
4. Joseph Shugerman. The art of creating promotional messages.
5. Dan Kennedy. Sales letter. Complete guide for the copywriter.
Where to begin?
After you feel confident in your abilities, you should register on the copywriting exchange, and there are a lot of them in the "World Wide Web." For example, such as:
- advego.ru
- free-lance.ru
- freelance.ru
- etxt.ru
- text.ru
- weblancer.net
These exchanges are very popular both with customerstexts, and their performers, that is, copywriters. On such exchanges you can post your articles for further sale, offer your services, search for suitable customers. On some exchanges (for example, advego.ru) there is a built-in program for evaluating the uniqueness of texts. Uniqueness from 85% is considered good.
Seo-copyright
At the second stage, it is absolutely necessaryto deal with this kind of copywriting, as soe - copyright. This is a special technique for writing texts when it introduces keywords or phrases. This is required for search engine optimization of the article (a kind of technique for website promotion). Keep in mind that writing SEO articles is more time-consuming, even for an experienced copywriter, a process that requires certain skills, and therefore the cost of a SEO article is higher than any other.
Tips for beginning copywriters:
1. It is advisable to begin your activity with a beginner copywriter with rewriting - rephrasing already ready-made articles for a topic that is understandable for you.
2. Register on any copywriting exchange and create a portfolio consisting of your articles.
3. Usually the cost of articles is determined by the number of characters contained in it. Often customers offer from 1 to 2 $ for 1 thousand characters without spaces. Typically, these are large copywriting agencies that only administer the flow of articles. Direct customers pay significantly more, but it takes time and experience to find them and begin to profitably cooperate with them.
4. Perform tasks on time and follow the principle of uniqueness of texts.
Despite the fact that copywriters work inas full-time employees of newspapers, magazines, publishing houses, the lion's share of the copyright in the Internet focus. Copywriters fill websites, forums, etc. Since the Internet is in constant movement and development, copywriter profession is currently in demand and has the potential. Try it, and you are sure to succeed in this difficult business writers - copywriting.
Author: Katerina Sergeenko
